Video Storytelling is the Key to Building Stronger Connections in Philanthropy and Nonprofit Work

There’s something about a story told through video that captures our attention in ways other mediums simply can’t. Think about the last time you saw a powerful video from a nonprofit or cause. Perhaps it was a few minutes long—a story of a community rebuilding after a disaster or a child getting access to clean water for the first time. These moments are memorable because they transcend statistics or well-crafted sentences. They allow us to experience the story, not just read or hear about it.